Jb's Mongolian Grill was born out of a need for something fresh. Roadhouse restaurants had taken over the market, making each dining experience seem like the next, and we wanted to change that.

"The Grill" means fresh food served in a relaxed and adventurous atmosphere. It's a clean and colourful look, a nice change from the everyday dining experience.

The scene is worldbeat flavour with an attitude. Guests gather around a sizzling grill in the dining area to watch each one of their fresh food creations being prepared.

The guests are singles, groups, baby-boomers and families. And no matter where you look, people are having a good time. It's the kind of place that you'd like to visit again.

Our message is fresh. We offer our guests choices of fresh vegetables, fruits, meats, and fish colourfully displayed in a food bar that is replenished regularly. We love a good cocktail too. Creating your own meal is a fun time every time. Fresh means healthy too. Just the right concept for today's "eat smart" attitude. It's a unique message, and it works.

The heart of every Mongolian Grill is the Grill itself. It's a special, roaring-hot griddle that seals in flavour. The grill crew use their sticks to keep those fresh ingredients on the move. Surrounded by guests, they serve up banter and food with equal panache.

It's a simple concept for the customer, great food and entertainment value. And we've worked on all the complicated behind-the-scenes details to make it happen. Based on our experience, we can truly say that our system is easier to operate than a traditional full-service restaurant. Jb's Mongolian Grill is the kind of business that can accommodate many possibilities and has what it takes to remain a mainstay in the market.